- We take pride in creating and delivering high-quality programmes for our audience.
- We are committed to being an honest and independent broadcaster.
- We will always strive to give voice to untold stories, encourage positive debate and continually challenge established perceptions.
- We respect each other’s diversity and work as a team to bring out the best in each other.
The corporate goals of the Company include the following:
- Delivering excellent services in global communications:
- Maintaining a competitive edge in the global communications industry:
- Driving a professionally motivated profit-oriented enterprise
- Being totally committed to the development of the black race and the promotion of global peace;
- Positively projecting Africa, Africans, and the entire black race to the global community:
- Restoring the dignity and integrity of Africans and ensuring enhanced participation in socio-political, economic, scientific, literary and humanistic endeavours:
- Developing, maintaining and sustaining a business institution that will be a market leader and providing an enduring platform for professionals to actualize their objectives consistent with the corporate aspirations:
- Promoting, projecting and defending democratic values and human liberties for the orderly growth and development of society;
- Advancing positive agenda for peace and conflict resolution through the reduction of tension and friction:
- Building a trustworthy Brand that is dependable, reliable and a reference in its core line of business.